The Sorcerer thing isn't just a fun title — it's how I actually work when a problem shows up sideways.
A dashboard was bleeding $70 every time someone refreshed it.
Nobody had flagged it — it just looked like normal compute. I traced it to a single value buried
in unstructured text, forcing a full regex scan of a massive table on every refresh. The fix wasn't
clever code, it was seeing the invisible cost: pull that value out once, upstream, into its own column.
$70 became a rounding error.
A $9M/quarter leak that was invisible until the money was already gone.
Trade-in offer value was being measured 45 days after the fact — accurate, but useless, like reading
yesterday's stock price to make today's trade. I built a same-day model instead. Same rigor, delivered
while it still mattered.
When a schema breaks, someone has to be in the room who remembers why it was built that way.
I was one of four people who rewrote how the company measured revenue per account from the ground up.
The boring part was the six months of rulings. The important part was building it to survive device
categories that didn't exist yet — so nobody would have to relitigate it later. It's still the standard.
That's the actual trick. Not magic — two decades of pattern recognition, and enough range to go from
"put this fire out by 5pm" to "rebuild the foundation so it doesn't happen again."